NEW! NEW! NEW! Are you interested in advertising? Check out Adforum, a powerful research database containing over 70,000 searchable advertisements from over 20,000 advertising agencies worldwide.
Adforum contains ads from the global advertising industry from 1999 onward. Contents include television commercials, print ads, award-winning ads, interactive ads, and more.
Although Adforum is primarily designed to help industry professionals “keep on top of important creative work, prepare for client reviews and pitches, and brainstorm new ideas,” it is also extremely useful from an academic perspective. It is an indispensible database for research in advertising, the mass media, and other social studies disciplines.
Adforum is particularly useful when looking for specific topics. The search tool lets you search by keyword, ad title, agency, brand/product, media type, business sector, country, date, and more. It makes searching for topics like “the treatment of women in American print jeans ads” a cinch!
Adforum’s main page is kept current and always features the latest ads and award-winning ads from around the world, so be sure to check back often.
Note: the library subscription is limited to 5 simultaneous users.
For more information, contact:
Liaison Librarian for History, Independent Studies, and Political Science
Ext. 35417
University of Waterloo Library
200 University Avenue West
Waterloo, Ontario, Canada N2L 3G1
519 888 4883
contact us | give us feedback | privacy statement | © 2011
University of Waterloo